Branding
Broward Tile is a high-end tile installation studio in sunny Fort Lauderdale, evolving from a passion project into a thriving, design-savvy business. As they scaled, they needed a brand that felt less DIY and more timeless—cool, grounded, and trustworthy.
Suffix Co. led the rebrand across creative direction, design, and systems—shaping a visual identity rooted in calm confidence and elevating their presence as a go-to name in luxury tile.
before
new icon
secondary logo
strategy
The brand strategy for Broward Tile centered on elevating their visual identity to reflect a more premium, grounded, and design-forward presence. Speaking to homeowners, interior designers, and contractors, the tone balances cool confidence with approachability—positioning Broward as both expert and easy to work with. We paired clean, modern typography (Avenir) with a muted earth-tone palette to echo the natural textures of tile and stone, creating a timeless, trustworthy feel with a distinct point of view.
Color palette
custom buttons
seasonal
